Social advertising serves to draw people's attention to the problems of society. It is created in order to be able to change public opinion and attitude to any problem in society and, as a result, create new attitudes and values. Most often, social advertising is ordered by charitable or religious organizations, government agencies, associations.
Social advertising, its types
Social advertising is created to solve the problems of society. It is very difficult to create such an advertisement, and even more so to get an effect from it. It is one of the powerful tools that should form positive beliefs and public opinion. Social advertising should touch the emotions of the person who is watching it, it can be fear, resentment or joy. Advertising should evoke a response in society and get feedback, for this, the advertising must indicate phone numbers for contacts.
Types of advertising
- Advertising, which is created to stimulate a healthy lifestyle in society. Healthy eating, gymnastics, quitting bad habits such as smoking.
- Advertising is created to form a positive reaction to various events; it can call for help to orphans or homeless people.
- Advertising is created with the aim of ensuring public order, law-abiding citizens and organizations.
Creation of social advertising
The creation of social advertising is a very complex process, consisting of several links: a customer, a developer, a manufacturer.
Basic stages of advertising creation:
- Request from the customer. At this point, you need to clearly define the goals and objectives of the created advertising, you need to understand the problems of the audience for which it is designed, and it is with these problems that the creation of this kind of advertising begins.
- Creation and approval of the creative concept of advertising. The creative concept is understood as the general artistic concept of advertising, genre, style of presentation of the material.
- Directly creating advertising. At the end of the formation of advertising, it is viewed, evaluated and its effectiveness.
- Advertising placement. To place social advertisements, they use television commercials, transport, banners, and printing.
Social advertising, as a rule, is designed for the whole society or a significant part of it. It is necessary for society, because social advertising contributes to the creation of humanistic relations, social support of the population, it helps to restore relations between people.
Who orders social advertising
The first type is non-profit organizations. To raise funds to help specific people, build temples, promote a healthy lifestyle.
The second type is associations. To create public peace.
The third type is government agencies, tax authorities, and the police.
