Just as a theater begins with a coat rack, a store begins with a facade. It depends on how accurately the design of the store's face reflects its inner fullness, whether the buyer comes there or not.
The facade design will be different for stores with different product ranges. An elegant lingerie display case shouldn't look like a solid entrance to a building materials store. Even the size of the front door and stairs play a role.
A grocery store with social prices is decorated with inexpensive but durable finishing materials, because a lot of completely different people will enter there. It is important that information about low prices is present in the advertising design of the facade. Make the windows, showcases and doors of such shops plastic so that they are easy to care for.
Decorate the front of the store, if the product allows, with bright, eye-catching decorative details. Make the sign large with backlighting so as not to lose customers in the dark. Ask your art firm to design your store's sign.
It is unlikely that you will take on such a complex matter as the complete design of the store's facade for yourself. Still, it is better to entrust it to professional masters. In the studio, you can be offered your own version of design and advertising, but you can develop it together. Choose your window lighting, entrance lighting and signage carefully - effectively illuminated products will attract more customers.
Do not forget to update the composition in the window - new always attracts the eye. Advertise in-store discounts or promotions on time.
It is also important to take into account the general style of decoration of the street and neighboring buildings and shops. The uniform style and color scheme of the entire block looks very impressive. Take care of the lawn in front of your retail outlet and be sure to put trash cans - cleanliness and neatness will have a beneficial effect on the flow of customers.
Graceful flower girls and lanterns between the windows of your women's clothing store will fit perfectly into the overall design of the facade.
Pay attention to the store fronts that catch your eye. Take pictures of these objects so that afterwards you can calmly analyze your impressions and derive an algorithm, guided by which you will develop the design of your entrance group, shop windows and signage.