How Ikea Works In

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How Ikea Works In
How Ikea Works In

Video: How Ikea Works In

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Video: How IKEA gets you to impulsively buy more 2023, January
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IKEA (IKEA, but Russian is sometimes spoken and spelled Ikea) was founded in Sweden, but later its head undertook a reorganization to improve the company's structure and taxation model, and moved its main assets to the Netherlands. IKEA branches - huge yellow and blue hangar stores - are available in many countries of the world, the company's products are very popular.

How Ikea works in 2017
How Ikea works in 2017

Opening hours

There are IKEA stores in several large cities of Russia, and in Moscow and St. Petersburg there are even several of them. All the brand stores look almost the same - they are huge shopping malls, lined with yellow and blue panels, in the colors of the Swedish flag. IKEA stores are always located outside the city. Each has a buffet and a dining room where you can sample Swedish cuisine. Hot dogs, donuts, tea, coffee and soda are available at the buffet.

To find out if IKEA is in your city, the easiest way is to go to the official website of the store and clarify this information there. The site lists all the stores of the company in all countries of the world. There you can also check the opening hours, which differ slightly for different cities. As a rule, IKEA opens at 10:00 in the morning, but it closes in different ways everywhere: from 21:00 to 02:00. This parameter is individual for each store. Also, the opening hours may differ, depending on the day of the week.

If there is a small store in your city that sells IKEA products, then this is an unofficial dealer. In Russia, such a solution can be found quite often.

History and activities of IKEA

At present, the headquarters of IKEA is located in the Dutch city of Delft. Nevertheless, IKEA's roots are Swedish, and this is still reflected in the company's image and corporate identity. All shops are decorated in yellow and blue colors, the products have Swedish names, and even the dishes in the restaurant refer to Swedish cuisine.

The IKEA company was founded in 1943 by Ingvar Kamprad. He has been trading since early childhood, buying lists of packages and reselling boxes individually. The grandmother encouraged the child's propensity for business, and his neighbors were also regular buyers of matches.

At first, IKEA goods were delivered personally to customers, later they were sent by mail, and in 1958 the first store was opened. In 1963, IKEA became an international company with a store in Norway.

IKEA stands for Ingvar Kamprad Elmtaryd Agunnaryd. The first two words are the name of the founder, the third is the name of the farm, Ingvar grew up, the fourth is the name of the parish to which the farm belonged.

In 2012, a business reorganization was carried out, as a result of which Ingvar Kamprad was able to achieve a reduction in the amount of taxes paid by the company. He called his main goal the creation of such a structure that would save IKEA from fragmentation in the event of a possible resale of the company by his children.

Currently, IKEA produces everything for the home: furniture, dishes, textiles, various utensils, children's toys, and more. The company creates design for its products independently. IKEA products are known for their quality, laconic style and low prices.

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