Without arguments, any of your statements may not impress the audience and not be remembered by them. A well-reasoned position allows you to achieve the best result in any area of public life. The selection of arguments should be given special attention.
Choose arguments that are backed up from the outside. The essence of argumentation is to convince the interlocutor of the truth of this or that position. Therefore, arguments should not be subjective. The interlocutor will take your point of view more seriously if he is provided with third-party information confirming your words. Such information can be the statements of experts and authority figures.
Pay attention not only to the pluses of the stated position, but also to its minuses. The more objective you are about the problem, the easier you will convince your listener that you are right. Consider the situation from all sides. For example, if you provide statistics as an argument, then back them up with facts. Thus, argumentation will become more effective.
Make sure all sources you use as arguments are documented. You should only refer to documents that are credible to your listener. If the source of information is not documented, then its significance drops significantly in the eyes of your audience.
Choose arguments that will grab the listener's attention. Persuasion should not be a one-way process. Its effectiveness is determined by how much you can interest your opponent. If the listener begins to accompany your arguments with comments, it means that they were selected correctly, and, therefore, your chances of success will increase significantly.
Focus the other person's attention on new information. Facts that the audience has not yet heard are perceived with more attention than those based on old information. However, avoid unfounded evidence, all your words should be supported by verified data.